Sign in to edit and save changes to this file. EXECUTIVE SUMMARY Bioko Treats does have the potential to succeed in the UK market. The UK is a huge and diversified market with numerous cultural origins and preferences, making it the ideal target for Bioko Treats. However, it is essential to consider significant cultural variations between the UK with Ghana, in addition to the company's country of origin, while establishing a marketing plan for Bioko Snacks in the UK. Additionally, it is vital to decide whether to standardize or customize the item for the UK market as well as the promotion mix that should be employed. With the correct strategies or a good plan, Bioko Snacks can be effective in the UK market. INTRODUCTION Bioko Treats is a firm headquartered in Accra, Africa, dedicated to making exquisite and tasty chocolate utilizing Ghana's legendary Forastero cocoa flavored with largely local ingredients. Jeanne Donkor, a founder of Area of research and development is now preparing to expand her firm by taking it internationally. This paper will analyze the possibility of selling Bioko Treats across ethnic groups in The United Kingdom. Furthermore, we will be reviewing the many tactics which can be utilized to standardize or adapt the item again for the UK market. Finally, we will propose a marketing plan that would help Donkor advertise her gn in to edit and save changes to this file. marketng pan tnat woula nep uonkor advertise ner goods in the UK. Options for Standardizing and Tailoring the Item again for UK Market. 1. Vast potential market Bioko Treats could have a huge market in the UK. Del Prete \& Samoggia (2020) state that with a per capita consumption of roughly 1.3kg, the United Kingdom is among the largest chocolate markets in Europe. In the United Kingdom, people of all shapes, sizes, colors, and orientations live side by side. Furthermore, Bioko Treats is well-known in the United Kingdom for its exquisite bean-to-bar chocolate (Cadby \& Araki, 2022). Due to its size, wealth, and culture, the United Kingdom is a promising market for Bioko Treats. Not only that, but the UK was home to numerous wellknown worldwide brands and businesses, making it a tough market for Bioko Treats to break into. Customers in the UK are likely to get the means to buy the product due to the country's high median household income. Consumers in the UK are increasingly on the lookout for one-of-a-kind goods like the ones made by Bioko Snacks (Sondhi \& Chawla, 2017). For these reasons, the United Kingdom is a fantastic marketplace for Bioko Treats. However, one must account for substantial cultural variations between the United Kingdom and Ghana. People of many different ethnicities and gastronomic preferences live in the United Kingdom. Therefore, when planning a marketing plan for Bioko Snacks in the Sign in to edit and save changes to this file. market You need to decide if you're going to standardize Bioko Treats or tweak them again for the UK market while you're formulating your marketing approach. The product can be exported to the UK, licensed for manufacture overseas, or adapted for the UK market, among other choices. There are benefits and drawbacks to each potential course of action. The least complicated course of action would be to export the item to the United Kingdom(Cadby, 2022). This choice, however, would necessitate product standardisation for the UK market in order to pass muster with the UK government. Not only that, but there may be legal and regulatory variations between the UK with Ghana that make it difficult to guarantee the product is up to UK requirements(Cadby, 2022). Obtaining a production license overseas is another choice that would give the company more say in the manufacturing process and guarantee that the product would be up to par with UK market requirements. However, the costs associated with producing the goods in the UK would make this choice more expensive than simply exporting the product. Finally, there is the possibility of tailoring the product specifically for the UK market. Because of the cultural and gastronomic differences between the United Kingdom and Ghana, this choice would give the corporation the flexibility to gastronomic preferences live in the United Kingdom. Therefore, when planning a marketing plan for Bioko Snacks in the UK, it is necessary to take into account these distinctions. The product's place of origin is also significant because it affects how consumers view the product (Basfirinci \& Cilingir, 2020). There is a wide diversity of cultural traditions and preferences represented in the UK's population. (Del Prete \& Samoggia, 2020) claim that many different cultures are represented in the United Kingdom. Moreover, the United Kingdom is home to people of many different faiths, including Christianity, Buddhism, Hinduism, Islam, and Judaism. Therefore, while planning a marketing plan for Bioko Snacks in the UK, it is vital to take into account these cultural variations. Furthermore, the United Kingdom has a distinctive palate. Tea and savory dishes, such as pies and pastries, are reportedly big in the United Kingdom, as stated by Sondhi and Chawla (2017). Dark chocolate, which is one of Bioko Treats' specialties, is very popular in the UK (Cadby \& Araki, 2022). Therefore, while planning a marketing plan for Bioko Snacks in the UK, it is vital to take into account these cultural variations. Last but not least, think about where the product was made because it can affect how others view it. Some markets may place a higher value on domestically produced goods, while others may place a higher value gn in to edit and save changes to this file. marketng pan tnat woula nep uonkor advertise ner goods in the UK. Options for Standardizing and Tailoring the Item again for UK Market. 1. Vast potential market Bioko Treats could have a huge market in the UK. Del Prete \& Samoggia (2020) state that with a per capita consumption of roughly 1.3kg, the United Kingdom is among the largest chocolate markets in Europe. In the United Kingdom, people of all shapes, sizes, colors, and orientations live side by side. Furthermore, Bioko Treats is well-known in the United Kingdom for its exquisite bean-to-bar chocolate (Cadby \& Araki, 2022). Due to its size, wealth, and culture, the United Kingdom is a promising market for Bioko Treats. Not only that, but the UK was home to numerous wellknown worldwide brands and businesses, making it a tough market for Bioko Treats to break into. Customers in the UK are likely to get the means to buy the product due to the country's high median household income. Consumers in the UK are increasingly on the lookout for one-of-a-kind goods like the ones made by Bioko Snacks (Sondhi \& Chawla, 2017). For these reasons, the United Kingdom is a fantastic marketplace for Bioko Treats. However, one must account for substantial cultural variations between the United Kingdom and Ghana. People of many different ethnicities and gastronomic preferences live in the United Kingdom. Therefore, when planning a marketing plan for Bioko Snacks in the Sign in to edit and save changes to this file. EXECUTIVE SUMMARY Bioko Treats does have the potential to succeed in the UK market. The UK is a huge and diversified market with numerous cultural origins and preferences, making it the ideal target for Bioko Treats. However, it is essential to consider significant cultural variations between the UK with Ghana, in addition to the company's country of origin, while establishing a marketing plan for Bioko Snacks in the UK. Additionally, it is vital to decide whether to standardize or customize the item for the UK market as well as the promotion mix that should be employed. With the correct strategies or a good plan, Bioko Snacks can be effective in the UK market. INTRODUCTION Bioko Treats is a firm headquartered in Accra, Africa, dedicated to making exquisite and tasty chocolate utilizing Ghana's legendary Forastero cocoa flavored with largely local ingredients. Jeanne Donkor, a founder of Area of research and development is now preparing to expand her firm by taking it internationally. This paper will analyze the possibility of selling Bioko Treats across ethnic groups in The United Kingdom. Furthermore, we will be reviewing the many tactics which can be utilized to standardize or adapt the item again for the UK market. Finally, we will propose a marketing plan that would help Donkor advertise her