simplify wording 190 words leave citations Several factors influence charitable giving, categorized as individual and social. Individual factors include personal values and beliefs, which drive donors to support causes aligning with their moral or religious convictions. For example, 93% of Gen Z plan to donate to social and environmental causes in 2024, reflecting their commitment to social justice (Blackbaud Institute, 2024). Financial capacity is another key factor, with high-income individuals (earning over $200,000) claiming charitable deductions at a 94.6% rate, while those earning under $15,000 still contribute an average of $1,471 annually (IRS, 2023). Emotional connections, such as personal experiences with illness or hardship, also motivate giving, as donors feel a direct tie to the cause. Social factors include the influence of social media, which drives 32% of donations, with 56% inspired by platforms like Facebook, particularly among Gen Z (49%) (Nonprofit Tech for Good, 2024). Peer influence plays a significant role, with crowdfunding campaigns achieving a 40% success rate when backed by 1,000+ social media connections (Nonprofit Tech for Good, 2024). Cultural norms, such as the tradition of GivingTuesday, which raised $380 million online in 2023, further encourage giving by fostering a societal expectation of generosity (GivingTuesday, 2023)