Simulate the Role of a Credit Analyst Task: Develop a written report. Choose two publicly traded companies within the same industry and conduct a thorough financial analysis to determine which is a more suitable investment based on an analysis of the firm's financial statements, financial ratios, and current industry and firm events. Research Steps: 1. 2. Company Selection: Identify two publicly traded firms in the same industry. Data Collection: Gather annual reports, financial statements, and press releases for the past five years for each company. Individual Analysis: Analyze each company's financial performance, focusing on: o Liquidity o Asset management o Debt management o Profitability o Market value Comparative Analysis: Compare and contrast the two companies, highlighting key differences and similarities. Investment Recommendation: Determine which company is a better investment based on your analysis. Provide an extensive report on your findings (as discussed above). Written Report should include the following (This report should be written as if you were working for an investment client. Use of outside analysis or information should be fully cited. You may use this information, but should justify why it was used and whether you concur with the findings). oA WN P Comprehensive Analysis: A thorough analysis of each financial area discussed in class: liquidity, asset management, debt management, profitability, and market value. You should dig deeper than the ratios. In other words, if leverage significantly increased, there should be an explanation of why. Trend and Peer Analysis: Consider historical trends and compare performance to industry peers. It is anticipated this analysis will consider both trend and peer information. Strategic Considerations: Discussion of planned expansions, acquisitions, mergers, or product changes should be discussed. This information may be obtained through the firm's annual reports, news releases, or analyst opinions. Industry Factors: Analyze relevant industry trends that could impact both companies. Informed Opinion: The report should conclude with an informed opinion regarding which company would be chosen. Financial Justification: Use financial data and analysis to support your decision. External Research: Cite any outside sources used in your analysis. Notes: Refer to the written assignment rubric on the Start Here tab. Your paper must be 8 to 10 pages long.. You should cite at least 5 sources in addition to the textbook. The course project must be in APA 7th edition format. Make sure you address every element noted in the instructions. This problem is due Sunday at 11:59 PM EST|