Segmentation, Targeting, and Positioning: Burger Bistro In this activity, you are the marketing intern for two alumni of your university who are planning to open a craft burger bar called Burger Bistro. They need your help and marketing expertise to consider how they will segment and target their target markets and position their brand. Instructor Instructions: Follow the instructions given in the role-play simulation. You may work on this in groups of up to four students. If you work with one or more students, only one will submit the assignment. One person in the group must email me the names of all who worked on the case together. Do this immediately after submitting the assignment. Note: If more than one person in a group submits the assignment, the score for each individual who submitted will be the score the individual receives.[4:41 PM, 9/24/2023] Fawaz Jamal: Graw HITI Segmentation, Targeting, and Positioning: Burger Bistro Claudia and Ellis are the owners of Burger Bistro. After finishing their degrees, they decided they wanted to stay in the area and open a burger bar that would serve college students, faculty, and the local community. Currently, they are renovating an old bank building on the edge of their university's campus to open the new restaurant. Continue [4:42 PM, 9/24/2023] Fawaz Jamal: Graw WAILICCL Segmentation, Targeting, and Positioning: Burger Bistro Claudia and Ellis are the owners of Burger Bistro. After finishing their degrees, they decided they wanted to stay in the area and open a burger bar that would serve college students, faculty, and the local community. Currently, they are renovating an old bank building on the edge of their university's campus to open the new restaurant. Claudia and Ellis have hired you as their marketing intern for the semester.