Simulation Report #$3(10\%)$

Purpose of the Assignment and Learning Outcomes

This assignment will allow the group to reflect on the new product launch in the Music$2$Go online simulation. The following course learning outcomes for the assignment:

$$ Explain the customer relationship management process.

$$ Assess the elements within the marketing mix $(4$ Ps: product, price,

promotion, and place$)$

$$ Create a marketing plan.

Guidelines $-$ New Product Launch Review Report

You are required to review the performance of your Music$2$Go New Product Launch from the last decision period $($year$)$ and the predictions from your New Product Launch Report. Include excerpts from Music$2$Go reports to support your analysis where appropriate.