Question: Since 1 9 3 9 , Marvel has created an extensive line of comic books built around iconic characters such as Captain America, Batman, Superman,

Since

1939,

Marvel has created an extensive line of comic books built around iconic characters such as Captain America, Batman, Superman, and Wonder Woman. However, in

1996,

the company entered bankruptcy. One of the key factors in pulling itself out of bankruptcy was CEO Peter Cuneo

s move to enter the motion picture industry. This movie best illustrates which concept?

focus differentiation

value creation

market segmentation

blue ocean

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