Since 1970s, Apple Inc. has expanded its business from PC manufacturing (hardware) and operating system and productivity software, gradually to music (iPod, iTunes/Apple Music, etc) and telecommunication (iPhone) industries. Did Apple expand to other industries randomly or after in-depth understanding of business integration, or just choose whatever profitable?

Do some research and share us how you rationalize its corporate strategy. Are these related or unrelated diversifications? If Apple wanted to enter another new industry, what industry do you think it should enter based on your understanding of its corporate strategy?

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Apples Corporate Strategy Calculated Diversification Not Random Choice Apples expansion beyond personal computers wasnt random While each venture purs... View the full answer