Question: Since 2 0 0 2 , General Mills thorough sales of its Cheerios brand cereal has donated over $ 2 . 0 million to First

Since 2002, General Mills thorough sales of its Cheerios brand cereal has donated over $2.0 million to First Book, a national nonprofit organization dedicated to giving new books to children from low-income families, through the Spoonfuls of Stories program. General Mills is engaged in:
a. environmental sustainability
b. social sustainability
c. cause-related marketing
d. advocacy marketing
e. political marketing
Since 2002, General Mills thorough sales of its Cheerios brand cereal

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