Question: Since it was founded in 1994, Amazon has expanded its business from online book sales, to online general retailing, to audio and video streaming, to

Since it was founded in 1994, Amazon has expanded its business from online book sales, to online general retailing, to audio and video streaming, to e-readers and tablet computers, to cloud computing. Is Amazons strategy based primarily upon serving a market need or primarily on exploiting its resources and capabilities?

Amazon's development over its 24-year life to 2018 is shown in the figure below.

The evolution of Amazon.com

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