Question: Since its first park ( Disneyland ) opened in 1 9 5 5 , the leaders at Disney have taken many steps to have the

Since its first park

(

Disneyland

)

opened in

1955,

the leaders at Disney have taken many steps to have the company be recognized for its unique, high quality customer service. Their goal is to distinguish Disney from its competitors through exceptional customer service. The competitive strategy they have chosen is called:

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