Question: Since the marketer attempts to develop ongoing communication with the customer based on the idea that one contact will lead to another, and the message

Since the marketer attempts to develop ongoing communication with the customer based on the idea that one contact will lead to another, and the message is continually refined, an important element of direct marketing is that it is:
a. a partnership.
b. social media.
c. mass.
d. interactive.
Since the marketer attempts to develop ongoing communication with the customer

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