Single choice ( 4 point for each question ) 1. We may feel guilty or ostentatious when we buy a luxury product such as a fur coat, this is Approach-Approach conflict Approach-Avoidance conflict Avoidance-Avoidance conflict Punishment 2. Consumers use these sets of products we call _to define, communicate, and perform social roles. For example, we identified the U.S. "yuppie" of the 1980s by such products as a Rolex watch, a BMW automobile, a Gucci briefcase, a squash racket, fresh pesto, white wine, and brie cheese. A. consumption constellation B. Psychographics C. Value system D. Enculturatie 3. In the low-context culture, the following situation will appear: A group members tend to be tightly knit B. they infer meanings that go beyond the spoken word. C. Symbols and gestures, rather than words, carry much of the weight of the message. D. more literal. 4. SRI Consulting Business Intelligence divides consumers into three groups based on their attitudes toward luxury. one group use luxury goods to say, "I've made it.", What kind of attitude is they? Luxury is functiona Luxury is a reward Luxury is indulgence Luxury is confeidence 5. Trigger a process of social comparison, in which the person tries to evaluate her appearance by comparing it to the people depicted in these artificial images. This shows how marketers influence A. Ideal self B. actual self C. self-esteem D. fantasy