Single serve beverage makers using a k$-$pod system are very popular and have had high levels of growth in the last several years. Mr$.$ Coffee offers a k$-$cup brewing system as well as its traditional $8-10$ cup drip coffee maker but growth in the market for carafe$-$style coffee makers has been declining. Mr$.$ Coffee has a strong market share for its carafe$-$style makers but a low relative market share for its individual k$-$pod systems. Therefore, the carafe$-$style brewing system would be described as a $q,$ be classified as a and the individual brewing system would $q,$ according to the Boston Consulting Group.

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