Situation Analysis: Internship Responsibilities

After reading the scenario, answer the questions that follow.

Alicia recently accepted an internship with a small graphic design firm. The responsibilities for her internship include maintaining the company's social media pages, working with her boss to develop radio advertisements, and working with a small community outreach team to develop programs in the community. While Alicia often updates her personal social media accounts, she finds that updating the company page is one of the most challenging parts of her job. She considers herself very funny and creative, but the customers complain that her posts are confusing. Her boss has asked her to simplify the posts and stick to informing the customers about upcoming promotions instead of trying to entertain them. Since making the change to her posts, there have been fewer customer complaints.

In using social media posts to update customers on promotions and other happenings, Alicia and her employer were engaging in

Multiple Choice

public speaking.

mass communication.

dyadic communication.

intrapersonal communication.