Question: Situation Analysis Scenario: Your team has been assigned, by the company Zeidler Architecture , to analyze their current situation and marketing activities, and to make

Situation Analysis

Scenario: Your team has been assigned, by the company Zeidler Architecture , to analyze their current situation and marketing activities, and to make marketing recommendations. You will undertake this task by fulfilling the requirements of Projects 1 and 2.

Project 1 is to be structured as a business report and must contain the following sections:

Target Market and Positioning: Analyze the target segment for the companys product, providing a full analysis of its demographic, psychographic, geographic and the behavioral characteristics. Define the company/products position relative to competitors? (15 marks)

Conclusion & Recommendation: Provide an overview of the key findings amongst the SWOT and Target Market Analysis. Referencing the Strategic Opportunity Matrix, recommend one strategic alternative for your clients growth. (10 marks)

Answer with APA style references

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