Situation Analysis Worksheet Name 5 Cs Insights about organization state S, W, O, T next to individual points Customer Significant consumer insights revealed Who are they currently Potential customers Perceptions of brand Needs, wants, expectations Decision making process Strength, Weakness, Opportunity or Threat Company Sources of competitive advantage Brand equity (awareness, quality perceptions, loyalty, Core competencies (V R I O Framework) Past current financial performance 7S analysis Strength, Weakness Collaborators Current potential B2B collaborators Supply Chain Distributors Retailers Promotional Partners Strength, Weakness, Opportunity or Threat Competition Industry analysis (Porter 5 Forces) threat of new entrants, competitive rivalry etc Who are they in market in which the firm competes Strengths or weaknesses Threat Context PESTEL trends or factors that might impact firm Political, Economic, Socio Cultural, Technological, Environmental, Legal Opportunity or Threat mrk468

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Question: Situation Analysis Worksheet Name: 5 Cs Insights about organization state S, W, O, T next to individual points Customer Significant consumer insights revealed? Who are

Situation Analysis Worksheet Name:

5 Cs	Insights about organization state S, W, O, T next to individual points
Customer Significant consumer insights revealed? Who are they currently? Potential customers? Perceptions of brand Needs, wants, expectations Decision making process?	Strength, Weakness, Opportunity or Threat?
Company Sources of competitive advantage? Brand equity? (awareness, quality perceptions, loyalty, Core competencies? (V.R.I.O. Framework) Past & current financial performance? 7S analysis?	Strength, Weakness?
Collaborators Current & potential? B2B collaborators? Supply Chain? Distributors/ Retailers? Promotional Partners?	Strength, Weakness, Opportunity or Threat?
Competition Industry analysis (Porter 5 Forces) threat of new entrants, competitive rivalry etc.? Who are they in market in which the firm competes? Strengths or weaknesses?	Threat?
Context PESTEL trends or factors that might impact firm? Political, Economic, Socio Cultural, Technological, Environmental, Legal?	Opportunity or Threat?

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