Situational Characteristics and Consumption Behavior In order to develop effective products and marketing communications, marketers need to understand how situational influences affect disposition decisions. Four broad categories or types of situations in which consumer behavior occurs were discussed in your chapter: the communications situation, the purchase situation, the usage situation, and the disposition situation. Several key dimensions impact the communications, purchase, usage, and dispositions impact on consumer behavior, including one's physical surroundings, social surroundings, temporal perspectives, task definition, and antecedent states This activity tasks you with contemplating how these dimensions influence consumer behavior. For each consumption behavior described below, select the situational characteristic influencing consumer behavior it best describes. 1. Anthropologie, a popular home dcor, clothing, and lifestyle brand, uses dim lighting in its stores that is similar to lamp lighting that many people use in their homes. The company does this as a way to help customers envision the furniture and home goods products in the store, in their own homes. 2. Tonya buys her niece a makeup set for her 13th birthday because she heard that her niece's mother was mostly buying her clothes and practical items that she needed for school and her extracurricular activities, so Tonya wanted to get her niece something fun. 3. Many high-end retailers, such as Louis Vuitton, offer customers shopping times by appointment and only allow a certain number of customers in the store at one time. One reason the brand does this is to allow customers to enjoy a more intimate shopping experience with a friend or relative. 4. Walmart Plus, a subscription service from the popular, low-cost retailer, Walmart, positions itself as a time-saver for busy families who want their groceries delivered to their home at an affordable, yearly subscription rate. 5. Micah got a raise at work. He was given the raise in one lump sum, and he is excitedly browsing a site with gym and workout supplements that he wants to buy. He impulsively buys a 6-month supply when he would typically just purchase a 3-month supply. 6. In order to entice her customers to purchase a home, Veronika bakes cookies in the oven right before an open house. 7. Many popular retailers provide online shoppers with a coupon code for providing their email address. Some retailers have begur placing timers that are counting down at the top of their website navigation as a way to encourage shoppers to purchase and use their discount quickly. 8. Many menstrual products developed for teen girls, including menstrual care subscription boxes, use discreet packaging and shipping services in order to alleviate the embarrassment that some feel when buying products like these in stores