Sivakumar and Roy$$s article $$Global new product development: moderating role of national

culture on the link between buyer$$seller interactions and innovation outcomes$$ reintroduces us

to Hofstede$$s cultural dimensions and addresses the impact national culture has on new product

development. Answer the following $(10$ pts$).$

a$)$ Define the role that culture can have on the new product development process.

b$)$ Are buyer$-$seller interactions relevant? Explain.

c$)$ Based on the article$$s findings, what advice would you give executives who are managing

new product development across national cultures? Does your advice change given then

the stage of the process?