Skinny Foods, Inc. is a meal delivery service that delivers a month's worth of low-fat, low-calorie...

 

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Skinny Foods, Inc. is a meal delivery service that delivers a month's worth of low-fat, low-calorie meals to your door to aid you in your weight loss efforts. Customers can cancel their subscriptions at any time. Skinny Foods charges $324 per month for this service. Variable costs are $175 per customer per month, and per-customer marketing spending amounts to $24 a year. The attrition rate is 9% a month. Calculate the CLV of a customer that Skinny hopes to acquire if the annual discount rate is 15%. 0.00 Currency (US) Skinny Foods, Inc. is a meal delivery service that delivers a month's worth of low-fat, low-calorie meals to your door to aid you in your weight loss efforts. Customers can cancel their subscriptions at any time. Skinny Foods charges $324 per month for this service. Variable costs are $175 per customer per month, and per-customer marketing spending amounts to $24 a year. The attrition rate is 9% a month. Calculate the CLV of a customer that Skinny hopes to acquire if the annual discount rate is 15%. 0.00 Currency (US)

Answer rating: 100% (QA)

Retention rate Customer lifetime value Contribution margin x 1 Discount rate Retention rate Contr... View the full answer