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MC Qu General Electric manufactures electric motor...
General Electric manufactures electric motors for its clothes dryers. The firm uses a formal vendor rating system to evaluate suppliers and notify those whose parts did not meet quality standards. If a supplier fails to correct the problem, GE will drop it as a future supplier. In which stage in the organizational buying decision process would GE make this evaluation?
Multiple Choice
information search stage
postpurchase behavior stage
alternative evaluation stage
purchase decision stage
problem recognition stage
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