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Item$10$

$2$points

Time Remaining $1$ hour $4$ minutes $25$ seconds

$01$:$04$:$25$

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Item $10$

Time Remaining $1$ hour $4$ minutes $25$ seconds

$01$:$04$:$25$

MC Qu$.203$ Roger is the advertising director for a consumer p$...$

Roger is the advertising director for a consumer products company. His marketing managers meet with advertising agencies to determine who can meet their needs, but Roger chooses the agency and negotiates the terms of the contract. What is Roger$$s role in the buying center?

Multiple Choice

gatekeeper

user

broker

influencer

buyer

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