Slide $1$:Project Title: PLAN FOR TENNIS INSTRU. & COACHING

Slide $2$:What's the great subscription box idea? What's the idea? Does the idea align well with the objectives of the business? Who are the competitors? $[$check Cratejoy$]$ Describe the characterisics of your target audience. How will the service reinforce the customer's perception that the box items have been carefully selected for that customer? How often will subscribers receive a box? What's the evidence that there is a demand for this service? How will the service be marketed to prospective customers?

Slide $3.$Stuff. What are the expected $($and unexpected$)$ items that are candidates for inclusion in a box? Is there a range $($in size, scale, intended use, weight, materials, finish, color, texture, etc.$)$ of items in each box? Are there monthly themes for selecting items? What's the client's estimated total cost to achieve customer fulfillment $($including administration, logistics$,$ and shipping costs$)?$ The estimated profit margin? If a customer is paying $$100$ to $$120$ each month for the service, what expectations will the customer likely have for the service$---$the experience as well as the box contents? What measures can your client take to distinguish this subscription box service from the competition?

Slide $4$ Subscription Box Service Strategy. Describe, in detail, your proposed strategy for the service. How does the proposal align with the objectives of the business as well as the objectives of the client? Include a description of the resources that must be acquired to implement the strategy. What are the barriers to success?

Slide $5.$ Data. How will the client acquire the necessary customer data so that each box, each month, is customized? What are examples of the kinds of information that will be collected? Briefly describe an effective recommender algorithm for the service.

Slide $6.$ Prelaunch. Describe the prelaunch activities. Include a checklist for the client. What are the significant shipping weight thresholds for a box sent cross$-$country that needs to arrive at the destination within $5$ business days? How will the client find items for the boxes that most customers will find desirable, memorable, and useful rather than stuff that looks like it came from the bargain bin? How will the client acquire new items? How will subscription box items be researched, ordered, evaluated, and stored prior to shipping? How should the client monitor the inventory and reduce the likelihood of either inventory glut or stockouts? What's the demand forecasting strategy for box items?

Slide $7.$ Execution $-$ Part $1.$ After one month, the client has $25$ subscribers and is ready to ship the first cohort of boxes. If each box contains seven items and some items are included in almost every box, how will the boxes be customized so that no more than $10\%$ of the boxes are identical? $[$Note: Simply changing the size or color of an item does not make it another item.$]$ Will each box include an engaging message to the customer, a message that reinforces the perception that the box items have been carefully selected for the customer? Will the box include a list of the box contents? What is the ideal customer experience the first time a box arrives and is opened? What are some strategies the client can adopt to strengthen the brand recognition of the client's subscription box service?

Slide $8.$ Execution $-$ Part $2.$ Four of the client's best friends have agreed to meet at her house Saturday morning to do everything required to organize, pack, and ship the first cohort of boxes. Describe, in detail, how the client should organize people, boxes, box items, supplies, work area, and activities to ensure the process is efficient, effective and accurate. Would you describe this as a 'pull' process or a 'push' process? Why? How can the client minimize waste and add value to the subscription box service process?

Slide $9.$ Shipping. Describe the shipping cycle. How can the client keep waste in the shipping cycle to a minimum? Should the boxes be insured? Will a shipper pick up the first $25$ boxes at your client's house or must the boxes be taken to the shipper's location?

Slide $10.$ Launch! Describe the Launch activities. Include a checklist for the client. In addition, what is the client's competitive edge?

Slide $11.$ Continuous Improvement. How will feedback from customers be collected and evaluated to improve the service? How will feedback from customers be collected and evaluated to improve the recommendations? What else should the client do to grow the number of paid subscribers by $16\%$ every month for the first $12$ months of the service and, if she meets that goal, how many subscribers will she have at the end of the first $12$ months?

Slide $12.$ Summary. Your client needs financial backing $($approximately $$2500)$ from private investors to start the subscription box service as a component of the business. Would you invest any money in this business? Why or why not? If you are inclined to provide financia