Sm question case study

Case Study 3: Swatch Manufacturer Narendra Mohan says that a chief executive has to believe in excellence. The chairman of Swatch Manufacturer corp. has persuaded other most notably automobile executives, to believe along with him. He, after all heads a company whose product the low-cost, Swatch timepiece with the plastic band-has sold more than 1.000 units since its 1983 debut in the process of becoming a collector's item. Now, although sales of Swatch's other larger-scale product clothing, telephones, and sunglasses - haven't taken off, Narendra and a partner, Daimler-Benz AG's Mercedes-Benz unit, are readying the prototype of the Swatchmobile. Observers won't be able to test-drive the car until the 1996 Olympics; it won't be available for months afterward. But the interval between the announcement and the introduction of the Swatchmobile is part of Narendra's plan to make the car known to the world. To Narendra, a car is an "emotional consumer item, like a watch. I was born to sell emotional consumer products." The Swatchmobile, a two-seater expected to come in snappy colors, will combine what Narendra calls the three most important features of the Swatch; affordability, durability, and stylishness. He says the car will cost well under