Small Business Development:

For our final course project, you will create a small business marketing plan, including content associated with this course to support your successful planning and incorporation of a proactive marketing plan. In this plan, the following must be included:

Small business name and details associated with its purpose $($What product$/$service does it provide? Where will it be opened? What is the anticipated target consumer?, What is the start$-$up plan for this business?, What are the short$-$term and long$-$term goals of this business, etc$)$

Describe the fundamental principles of market planning related to small business owners. Identify potential risks associated with this business development $($describing at least four risks$)$

Develop a plan for addressing potential risks, including references to market research, product development, and the impacts of how you choose to market said product$/$business$.$ When developing your plan, including its impact on consumers, employees, products, and finances. For each risk, determine the type of risk, its impact on the business, and a plan to support overcoming this risk by utilizing marking strategies, including costs of the plan on the company.

Include resources from the course text or other resources to identify the components of marketing and how it is measured in relation to business growth.$$

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