Question: Small Scale Homes Inc., a U . S . - based construction firm, was the first in the industry to identify the growth potential of

Small Scale Homes Inc., a U

.

. -

based construction firm, was the first in the industry to identify the growth potential of Brazil and made huge investments in its economy. As a result, the firm was able to build brand loyalty and gain experience in that country's business practices. In this situation, Small Scale Homes Inc. has benefited from

Question

13

options:

a first

-

mover advantage

forward integration.

unrelated differentiation.

deregulation.

privatization.

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