Question: Smart managers understand that it is far less expensive to retain an existing customer than it is to acquire a new customer. This is the

Smart managers understand that it is far less expensive to retain an existing customer than it is to acquire a new customer. This is the concept behind the use of which business management systems?
Customer Relationship Management (CRM) Systems
Supply Chain Management Systems
Inventory Management Systems
Human Resources Management Systems
Smart managers understand that it is far less expensive to retain

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