Question: SMART objectives help marketers be more specific, realistic, and time - bound. Equally important is the ability to _ _ _ _ _ _ _

SMART objectives help marketers be more specific, realistic, and time-bound. Equally important is the ability to _______ results.
SMART objectives help marketers be more specific, realistic, and time-bound. Equally important is the ability to _______ results.
rationalize
measure
analyze
record

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