*SMART objectives: Specific Measurable Attainable Relevant Time-Bound The completion of the social media plan Your goal should be measurable and quantitative (how much, how long, percentage?). Your goal should be realistic. High goals may discourage you (is it doable?). Your goal should be relevant to your opportunities (does it meet my business goals, mission, vision, values?). Your goal should have a deadline (by when does it need to be achieved?). To Be Known around Byron Bay Engage more audience than previous on YouTube Increase followers by 20% in the first 3 month on Instagram Achieve 15% more engagement on posts within the next two weeks on Facebook