$($SMART technique$)$ A multinational technology company is expanding its operations to a new country and needs to determine the most suitable method of transporting its products to the local market. Four transportation options are being considered: $($i$)$ air, $($ii$)$ sea, $($iii$)$ road, and $($iv$)$ rail. The company's logistics manager has identified four relevant factors for the decision: delivery speed, security of goods, ease of handling, and transportation costs. The manager has assigned weights of $50$ to delivery speed, $40$ to security of goods, and $10$ to ease of handling.

The manager assessed and rated the performance of each transportation option based on the various attributes. The ratings assigned by the manager, along with the estimated annual costs associated with each transportation method, are presented below.

BUS $606$ Midterm Exam

c$)$ Mercer University

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