Question: SmartTech Inc. is considering launching a new tech product. The fixed costs associated with manufacturing and marketing the product amount to ( $
SmartTech Inc. is considering launching a new tech product. The fixed costs associated with manufacturing and marketing the product amount to $ Each unit of the product costs $ to make and will be sold for $
A What is the breakeven point in units for SmartTech Inc.?
B Due to unexpected global events, the cost to make each unit has increased by However, SmartTech believes they can increase the selling price by $ to mitigate this.
With these changes, calculate the new breakeven point in units.
C Market research indicates that there's a potential to sell only units in the first year. Given the breakeven point you've calculated in Part B Should SmartTech Inc. proceed with launching the product?YesNo
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