Question: Smith ( 1 7 7 6 ) maintained that services are different from goods because they are perishable. Say ( 1 8 0 3 )

Smith

(1776)

maintained that services are different from goods because they are perishable. Say

(1803)

argued that as services are immaterial, consumption cannot be separated from production. However, a fresh perspective suggests to view service as benefits without framework. We can identify five broad categories within this

royalty

franchise

loyalty

contract

ownership

Smith (1776) maintained that services are different from goods because they

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