Question: Sneaker buses ease team had compiled the following baseline information surrounding the 1 . The life of the Sneaker 2 0 1 3 project was

Sneaker buses ease team had compiled the following baseline information surrounding the1. The life of the Sneaker 2013 project was expected to be six years. Assume the analysis took place at the end of 2012.The suggested retail price of the shoe was $190. Gross margins for high-end athletic footwear averaged about 40% at the retail level, meaning each pair sold would net New Balance $115. The global athletic footwear market in 2011 totaled approximately $74.5 billion and was expected to grow at a CAGR of 1.8% from 2011 to 2018, reaching $84.4 billion by 2018.3 Based on market research and analysis of other recent athlete endorsements, the New Balance marketing division estimated the following sales volumes for Sneaker 2013:Year201320142015201620172018Pairs sold (millions)1.2 in 20131.6 in 20141.4 in 20152.4 in 20161.8 in 20170.9 in 2018The 2016 number assumed Kirani James participated in the 2016 games in Rio de Janeiro, Brazil, and won at least one medal.44. For the first two years, the introduction of Sneaker 2013 would reduce sales of existing New Balance shoes as follows:Lost sales:2013: $35 million2014: $15 millionAssume the lost revenue had the same margins as Sneaker 2013.1. In order to produce the shoe, the firm needed to build a factory in Vietnam. This required an immediate outlay of $150 million, to be depreciated on a 39-year MACRSS basis. Depreciation percentages for the first six years respectively were: 2.6%,5%,4.7%,4.5%,4.3%, and 4.0%. The firm's analysts estimated the building would be sold for $102 million at project termination. This "salvage value" has not been taken into consideration when computing annual depreciation charges.Sneaker buses ease team had compiled the following baseline information surrounding the1. The life of the Sneaker 2013 project was expected to be six years. Assume the analysis took place at the end of 2012.The suggested retail price of the shoe was $190. Gross margins for high-end athletic footwear averaged about 40% at the retail level, meaning each pair sold would net New Balance $115. The global athletic footwear market in 2011 totaled approximately $74.5 billion and was expected to grow at a CAGR of 1.8% from 2011 to 2018, reaching $84.4 billion by 2018.3 Based on market research and analysis of other recent athlete endorsements, the New Balance marketing division estimated the following sales volumes for Sneaker 2013:Year201320142015201620172018Pairs sold (millions)1.2 in 20131.6 in 20141.4 in 20152.4 in 20161.8 in 20170.9 in 2018The 2016 number assumed Kirani James participated in the 2016 games in Rio de Janeiro, Brazil, and won at least one medal.44. For the first two years, the introduction of Sneaker 2013 would reduce sales of existing New Balance shoes as follows:Lost sales:2013: $35 million2014: $15 millionAssume the lost revenue had the same margins as Sneaker 2013.1. In order to produce the shoe, the firm needed to build a factory in Vietnam. This required an immediate outlay of $150 million, to be depreciated on a 39-year MACRSS basis. Depreciation percentages for the first six years respectively were: 2.6%,5%,4.7%,4.5%,4.3%, and 4.0%. The firm's analysts estimated the building would be sold for $102 million at project termination. This "salvage value" has not been taken into consideration when computing annual depreciation charges.

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