So far, you have understood the external and internal environments of Nike. In your Concept Activity $2,$ you have conducted PESTEL and Porter Five Forces analyses to understand the external environment $($i$.$e$.,$ Opportunities and Threats to Nike$).$ You have also conducted the VRIO analysis to understand the internal factors $($critical internal resources, capabilities, and core competences that act as sources of a competitive advantages or not, i$.$e$.,$ Strengths and Weaknesses of Nike$).$

Given the convergence between technology and apparel$/$shoes$,$ did you observe that Nike currently lacks certain critical resources, capabilities and$/$or core competences? For example, Nike currently lacks the in$-$house capability to build wearable devices on its own; Recall the name of the outside firm that developed FuelBand wearable for Nike. What else do they lack? $($Hint: See VRIO and $\text{'}$W$\text{'}$ box in SWOT of your Concept Activity $2$ assignment$).$

Based on your SWOT analysis $($i$.$e$.,$ Q$4$ of Concept Activity $2),$ discuss how Nike should go about addressing at least ONE opportunity and ONE threat with their incumbent resources, capabilities, and core competence status? $($Hint: See S$-$O$,$ S$-$T$,$ W$-$O$,$ and W$-$T strategies in SWOT of your Concept Activity $2$ assignment$).$

After you have posted your initial response, please read others' posts as many as you can. You must reply to at least two posts by others.