So I expect 1 paper including: - one external analysis of the FC restaurant industry. I expect a minimum of 3 arguments per factor (e.g 3 arguments for the economic factor.) Here is an example of how to answer: Data + Measurement of the impact + Consequence on the business Unemployment rate went up by 20% in 2020 in the selected area. This impacted the purchasing power of the local community (maybe you have data). When people loses purchasing power, they shift from traditional restaurants to fast food (if you have data on it, this is even better). This is an opportunity for McDonald's as they can expect new clients in addition to their current customer base. => Make sure to use the PESTLE analysis - one internal analysis of a company in the FC restaurant industry. I expect a minimum of 3 arguments per factor. => Make sure to use the Resources (Physical, Financial, Human and Intangibles) and Capabilities (Process) framework. The restaurant has 6 employees working at all time (each shift). This is below the industry average of 8 for a restaurant of this size. While this can be seen as a strength in order to reduce cost, this is a weakness for the company as this is impacting the waiting time, which is one of the core element of the competitive advantage in the industry. This has to be 2 pages (one per each) You are allowed to create a table! Information for what should be included in this assignment can be found in the readings and lecture slides on Canvas, keeping in mind that you need only examine resource strengths and weaknesses for the internal analysis of your particular firm. Students are advised to seek out research sources through the Steely librarians (online) as well as perform extensive research online with regard to specific industry and company information. In addition, a number of universities have information sources which may be helpful (and free). Students are not expected to pay for information. In addition, Wikipedia and Investopedia are not appropriate resources for this paper.