So why are the higher-priced Method's sales continuing to grow? Because Method's whole marketing mix offers superior value to its target market. Customers might try Method because of its stylish packaging and green roots, or perhaps it was clever advertising, sales promotion, and publicity efforts that earned the first purchase. But customers keep buying because the products clean well and protect the environment, delivering customer value even at Method's premium price. It also helps that the market segment where Method is cleaning up continues to grow.1