Question: Social Media CTR and Conversion Rate CTR saw a downward trend until September, 2 0 2 2 when it recovered. It began to drop again

Social Media CTR and Conversion Rate
CTR saw a downward trend until September, 2022 when it recovered. It began to drop again starting in January, 2023. The conversion rate peaked in July, 2022 and never rose above 5% again.
CTR peaked in September, 2022 and has been in decline much of the time since. Conversion rate rose above 5% for the first time in February, 2023.
CTR saw its lowest month in June, 2022 and has fluctuated since. Conversion has stayed relatively stable throughout.

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