Social media has revolutionized marketing in healthcare. Many customers of healthcare use various types of social media
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Social media has revolutionized marketing in healthcare. Many customers of healthcare use various types of social media to share their opinions and to evaluate healthcare services and providers. How do marketing departments respond when negative comments are made about their organizations?
Read the article linked below from The American Marketing Association: https://www.ama.org/2022/08/30/how-companies-can-de-escalate-angry-customer-complaints-on-social-media/
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ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
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