Social media include various forms of electronic communication, which users can employ to create online communities in which they share ideas and information, their interpersonal messages, and other content $($e$.$g$.,$ videos$).$ The major online facilitators of social media are YouTube, Facebook $($which also owns Instagram$),$ Pinterest, and Twitter. TikTok is also quickly rising through the ranks of social media platforms. Retailers use social media to engage customers in proactive dialogue. When retailers provide content on a social media website, people often begin sharing and commenting on it$.$ The retailers then can monitor the feedback and respond if necessary$$especially if the commentary is negative.

This activity is important because the use of social media, especially via mobile devices, is significant and growing. When the retailer produces the message, it can be controlled, but when customers are involved, as is the case with reviews, there is little control over the message.

The goal of this activity is for you to understand retailers$$ motivations for choosing various forms of social media.

Read the description of each type of social media. Match the description to the social media platform that it best describes.

Instagram TikTok Twitter Facebook YouTube Pinterest

Match each of the options above to the items below.