Social media is a wonderful research tool for social listening, tracking trends through hashtags, assessing competitors, or seeking your customers' opinions and ideas. Or is it? There's a lot of disagreement on if, when, and how to use social media for marketing research. 

• Explain how social media is used and then provide evidence to back up your position. Be sure to cover examples for both qualitative and quantitative research.

Answer rating: 100% (QA)

Social media can be effectively utilized for marketing research by leveraging its vast user base ... View the full answer