Social media provides many-to-many marketing communication and there is no doubt that social media is the place to be in marketing communications now even though many organizations have not quite figured out just what to do with these platforms. For this discussion, please identify one company that engages in social networking. The company may be public or private, for-profit or non-profit, and provide products or services. Once a company has been identified, answer each of the following questions: 

What social media Web site(s) does the company utilize? Who do you think the company's target market is? 

Do you think the company does a good job of targeting these consumers through its social networking site? Why or why not?

Answer rating: 100% (QA)

Company Nike Social Media Platforms utilized by Nike Nike utilizes various social media platforms such as Facebook Twitter Instagram and YouTube to en... View the full answer