Social Media Strategy Analysis $(4\%)$

The objective of this assignment is to analyze the social media strategy of a chosen business and evaluate its effectiveness in achieving business communication goals.

Instructions:

$1.$ Choose a Business: Select a business or organization of your choice. It could be a local business, a well$-$known brand, or a nonprofit organization.

$2.$ Social Media Platforms: List the social media platforms used by the chosen business $($e$.$g$.,$ Facebook, Twitter, Instagram, LinkedIn, YouTube$).$

$3.$ Content Analysis:

$-$ Describe the types of content posted by the business on each social media platform.

$-$ Note the frequency of posts and any patterns observed $($e$.$g$.,$ specific days$/$times for posting$).$

$-$ Evaluate the variety and relevance of content in relation to the business's products$/$services and target audience.

$4.$ Engagement Metrics:

$-$ Record engagement metrics for the $5$ most recent posts on each social media platform $($e$.$g$.,$ likes, comments, shares$-$ if available$).$

$-$ Calculate average engagement rates to assess audience interaction and interest.

$5.$ Communication Goals:

$-$ Identify the communication goals of the business based on its social media content $($e$.$g$.,$ increasing brand awareness, driving sales, engaging with customers$).$

$6.$ Recommendations:

$-$ Provide recommendations for how the business could improve its social media strategy.

$-$ Suggest specific changes or additions to content, posting frequency, or audience targeting.

Evaluation Criteria:

$-$ Depth and detail of analysis

$-$ Clarity and completeness of responses

$-$ Insightfulness of recommendations

$-$ Ability to apply social media and business communication concepts