Question: Social Media Strategy Project Instructions ( 5 min ) Completion requirements Done: View Social Media Strategy Project ( 2 5 % ) Due in Session

Social Media Strategy Project Instructions

(5

min

)

Completion requirements

Done: View

Social Media Strategy Project

(25 %)

Due in Session

10 .

Get Familiar with various Social Media Channels. The aim of this project is to help you focus on each channel

s history, how it can be used for personal, business, and advertising purposes. You will also discover how to run a targeted campaign and measure how successful that campaign is for all the platforms discussed.

To gain a more in

-

depth understanding of the ideas presented, you will launch a marketing campaign and promote it on three platforms for a fictitious company of your own creation.

You will have to choose three of the following platforms:

Twitter

Facebook

Instagram

Yelp

YouTube

If you completed

Digital Marketing Fundamentals: Supplementary,

you will already have created your fictitious company. If not, your instructor will provide you with the necessary instructions.

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