Social Media Strategy & Sample Content

Explain which social media platform you think Buhi should prioritize in the company$$s overall marketing strategy. How does this platform$$s audience and features align with the brand$$s objectives, products, and best customers?

Develop a recommended objective for this platform that aligns with the types of goals you were given in the simulation. What types of content should Buhi create and post to address that goal? What relevant performance metrics should the company use to measure success?

Then, use Canva to search for social media templates for your recommended platform. Choose one of their templates and create a sample post for Buhi. Customize the template$$s elements $($images$,$ graphics, text, etc.$)$ to align with Buhi$$s brand and appeal to the target audience. When you are finished, download your sample post as a PNG or JPG image file and insert it into this section of your paper.

Refer to Chapter $9$: Social Media Strategy & Chapter $10$: Social Media Platforms to guide your recommendations in this section.