Social Platform Audit:

Description:

Social Platform Client Audit $(10\%)$

$$ Gain an in$-$depth understanding on how organizations are using Social Media to drive business growth

$$ Choose one of the following organizations:

$$ Four Seasons Hotel

$$ Sandals Resorts

$$ Air Canada Airlines

$$ Marriott Hotel

$$ Hard Rock Caf$$ Restaurants

$$ Conduct a Social Media Audit

$$ How is the company using their Social Media platforms?

$$ Which Platforms are they using, are they using more than one, are they posting different content on each of the platforms or is the same content being posted on all the platforms?

$$ Benefits and Challenges of using the specific platform

$$ Provide examples of the content placed on the channel

$$ What engagement do they get from their audience, what is the size of their audience$/$following$?$

$$ What do you believe the benefit is to them for using more than one channel?

$$ Provide recommendations or suggestions on other ways they can use the platform to drive business and branding content on the channels

Deliverable:

$$ Provide a full Social Media audit for the organization that you pick. The audit should be provided via a power point, Prezi, Keynote document. The objective is to provide a full audit on how organization in the Hospitality and Tourism are using ensure Social Platform to drive business and build their brands.

Applicable Learning Outcomes:

$1.$ Understanding of social media accounts and how they are used to drive hospitality, tourism and travel brands

$2.$ Utilize selected popular apps, tools and platforms for planned communications to support marketing and branding initiatives $$

$3.$ Propose digital marketing strategies that are consistent with organizational objectives $$

$4.$ Evaluate digital marketing applications for fit within the overall marketing mix$$

$5.$ Assess the digital marketing tactics of companies$$

$6.$ Build a personal brand portfolio that illustrates how digital marketing tools can be used in business, particularly in hospitality environments

Benefits:

Deepen your knowledge and experience with using social media platforms and tactics on how to build a brand, drive business through relevant and consistent content. Utilize your strategic and creative skills to share information. Create something that can showcase your digital and social media understanding.

Constraints: MRK $413,$

Resources: Google search, Social Platform$$s and organizational websites

Due Date: June $1$st$,2023$

Evaluation: Worth $10\%$ of your final grade.

Digital Audit Rubric:

Criteria Marks

$$ Overview of the organization chosen

$$ Social Media platform audit, which channels and what content is being posted on the channels

$$ Benefits and Challenges of the specific social media platform

$/10$

$$ Examples of how the content the business is showcasing on their platform to market themselves.

$$ Engagement and Audience

$$ Recommendations for use in business

$/5$

$$ Quality of document

$$ Delivery of content in a cohesive manner

$$ Error free $/5$

Total $/20$