Soft Drinks and Nash Equilibria

Consider two rival beverage companies, "Cola Crafters" $($Player $1)$ and "Soda Specialists" $($Player $2),$ competing in the global soft drink market. They are considering their marketing strategies for the upcoming year. Their strategic options are: A$)$ Invest in eco$-$friendly packaging, B$)$ Launch a new line of sugar$-$free beverages, or C$)$ Enhance their distribution networks.

The success of their strategies will depend on the actions of their competitor, impacting their global sales and brand recognition. The payoffs in the matrix below represent the estimated percentage increase in global sales for each company based on the strategies both companies choose.

Soda Specialists

$\backslash$table$[[,$Eco$-$Packaging,Pack,Sugar$-$Free,Distribution$],[3,3,3,4,4,3],[$Sugar$-$Free,$5,3,2,2,1,2],[$Distribution$,4,5,4,1,1,1]]$

Using the Nash Equilibrium solution concept, we expect the outcome of this game to be that Cola Crafters will will

Chicken