Question: Sole Inserts Division Heel Inserts Division Total Shoe Shock Sales revenue Less variable expenses Contribution margin $498,300 311,000 187,300 124,200 $63,100 $2,523,000 $3,021,300 2,036,000 2,347.000

 Sole Inserts Division Heel Inserts Division Total Shoe Shock Sales revenue

Sole Inserts Division Heel Inserts Division Total Shoe Shock Sales revenue Less variable expenses Contribution margin $498,300 311,000 187,300 124,200 $63,100 $2,523,000 $3,021,300 2,036,000 2,347.000 487,000 674.300 349,700 473.900 $137.300 200,400 Less traceable fixed expenses Segment margin Common fixed costs 170.600 Net operating income $29,800 Chris Kelly is Shoe Shock's sales manager. Although this statement provides useful information, Chris wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 20% of sole inserts and 75% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 50% of all fixed costs are traceable to specialty footwear stores and 45% of all fixed costs to drug stores. Prepare a segment margin income statement for Shoe Shock's two distribution channels. (If the amount is negative then enter with a negative sign preceding the number, eg.-5,125 or parenthesis, e.g. (5,125).) Specialty Footwear Stores Drug Stores Total Shoe Shock

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