Question: Solute Engineering is a structural engineering company. It has categorized its customers on the basis of their project type into governmental, residential, and commercial. Which

Solute Engineering is a structural engineering company. It has categorized its customers on the basis of their project type into governmental, residential, and commercial. Which of the following marketing strategies is best illustrated in this scenario?

product diversification

product differentiation

market positioning

market segmentation

mass production

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