Question: ' solution should be based on ali baba company as a b2b company 1. 5. Prepare a report about A company of your choice that

' solution should be based on ali baba company as'

solution should be based on ali baba company as a b2b company

1. 5. Prepare a report about A company of your choice that servs a business market (B2B) explaining the following: 1. Your company's name, main function and the value proposition 2. Define the micro and macro segmentation of your company (stating explanation of each), 3. Explain market segments, characteristics of each segment and the process of target marketing and positioning of products. 4. Address the role of understanding the different factors influencing their customers' behavior and how to utilize them to market products. 5. Explain their branding strategy utilizing the CBBE model

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