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1. Compared to the general environment, the industry environment has: a. a less direct effect on strategic competitiveness and a firm's returns. b. A more direct effect on strategic competitiveness and a firm's returns. c. The subtle effect of creating a barrier to the hiring of new employees. d. No effect on strategic competitiveness and a firm's returns. 2. The European Union and South Korea remain committed to developing trade agreements that benefit both parties. In which segment of an analysis of the gen- eral environment would this appear? a. Political/legal. b . Technological. C . Global. d. Physical. 3. The environmental segments that comprise the general enviornment typically will NOT include a. demographic factors. b . sociocultural factors. C . substitute products or services. d. technological factors. 4. Environmental scanning would be most important for which of the following organizations? a. a provider of hospice services for the terminally ill b. a web design company catering to small businesses c. a neighborhood sewer and water utility d. a manufacturer of household linens