solve both please

Question 33 2 Points CASE: Noora recently went to a communication workshop to himprove her workplace performance. She learned that in effective communication, the should rest form an opinion until the speaker has finished, then came to empate with the tener and inally effectively respond to the speaker she learned techniques regarding maintaining contact and sending back channel senals to show interest QUESTIONS 1. What is the improving interpersonal communication concept presented in this case? 2. Define the concept Lise the editor to formor your answer Question 34 2 Points CASSE: GlobalTel is a telephone company with a policy of Alling positions internally through promotions, rather than hiring from outside. Until recently, the company had a strong engineering focus and tended to promote people into senior executive positions from the engineering areas. Consequently, almost all of the company's 14 senior executives joined the company over 20 years ago in Junior engineering positions. There is increasing pressure on GlobalTel to become more marketing and service-oriented. As a result, four people were hired last year from consumer products and retail firms to fill new senior executive positions in marketing and service management. The external hires were necessary because current employees were not sufficiently qualified. Now there are signs of tension among senior executives, particularly during budget deliberations where there is limited discretionary spending on new corporate activities. The four new hires have been frustrated in their attempts to have the company put more money into marketing and customer services instead of technology investment, and they blame the senior executives for being hard-headed. The conflict episodes are viewed by both sides as personal attacks rather than attempts to resolve the problem QUESTIONS: 1- The four new hires have been attempting to have the company put more money into marketing and customer services instead of technology investment. This is an example of what source of conflict? 2- Define the concept. Use the editor to format your